Cyclespot Branding 2017 | Adobe Illustrator
Cyclespot is a GPS tracker designed for your bike, and everything else important. It is useful for locating lost, stolen, and even forgotten bikes, where “find my iphone” meets cycling. For the color, I chose white, blue, and black for a clean and trustworthy feel to the products. For the logo, I drew inspirations from the logo of a bike, and the hotspot to represent signal. For the brand name, I chose avenir because it’s a humanist sans-serif, suitable for letter alterations (the location logo).